Portal Warehousing’s Grand Opening in Salt Lake City

Portal Warehousing's Grand Opening in Salt Lake City

Portal Warehousing, Utah’s first flexible industrial space solution for Salt Lake City area e-commerce businesses, officially opened its doors on July 13, 2022. The concept that reinvents the warehouse industry opened with 50 percent of its tenant space already occupied by e-commerce and distribution companies attracted to its top-tier logistics infrastructure. Portal Warehousing held an open house style Grand Opening event on Wednesday, July 13th.

“We are thrilled to debut Portal Warehousing and offer a platform for e-commerce merchants and businesses to take themselves to the next level,” said Portal Warehousing Co-Founder and CEO Alex Morrison. “Portal pairs the core need for space with technology partnerships, logistics services and a focus on community and support to help our members grow during a time when warehouse space inventory is both scarce and costly.”

Located at 1580 South 500 West, Portal Warehousing offers a flexible warehousing and community solution specifically for growing e-commerce merchants that can’t afford or justify their own warehouse space. The 30,000 square-foot space features 22 office suites ranging in size from 250 square feet to 2,500 square feet and a host of shared amenities. It will also double as a space to host a variety of community events, art installations, etc.

Recognizing that the industrial world was solely focused on building for large companies, Capstone Equities, a New York City-based private equity firm, developed the Portal Warehousing concept in 2021. Following extensive market research, Capstone ultimately decided on Salt Lake City for its first location because of its rapid growth as tech startup hub and logistical convenience for e-commerce brands to service their West Coast customers along with the Mountain West region.

Notable tenants that currently occupy the space include Happy Baby, an e-commerce merchant and WaxWing, an Amazon FBA seller. 

“We needed more space than we could get in our garage but not enough space to justify our own warehouse. When we found Portal Warehousing, we thought it was too good to be true, but it is the perfect solution for our needs as our business grows,” said Portal Warehousing tenant, Brad Young of Happy Baby. “We now have the ability to scale our business and leave the logistics and warehousing in the hands of the experts at Portal. Being able to rub shoulders and network with other local entrepreneurs is the cherry on top.”

The vibrant and innovative art collection inside Portal Warehousing was curated to reflect the creativity of its entrepreneurs. It will serve to encourage a sense of belonging and inspire growth and success. The main mural in the building, titled The Bighorn Sheep’s Adventure Through Utah, was created by local Salt Lake City artist Miriam Gutierrez. Other local artists featured throughout the building include Claire Taylor, Desarae Lee, Alex Wonder, Shelby Johnson, Jazmyne McSteen, Johnathan and Rachel McMinn, K.N. White, and Eliza Baucom. 

“My creative approach to art is deeply inspired by nature, focusing on fine details and textures and at times coming from a unique perspective,” said featured artist Miriam Gutierrez. “The inspiration for this mural comes from all the outdoor adventures that Utah provides. From walking around the city, to hiking around the Wasatch mountains and the southern desert, there is so much to explore!”

Portal Warehousing will open its next location in Phoenix this summer, with other locations in Los Angeles, Brooklyn and Las Vegas on the horizon. 

Special promotional rates are being offered for a limited time. Business owners interested in Portal solutions in Salt Lake City or a soon-to-open facility, may click here to learn more about available spaces.

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