Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers are announcing a new campaign called “Lewis & Clark Company” for Sana Benefits, a company changing health insurance for small businesses with affordable and easy to navigate health coverage for both employers and employees.
“Healthcare has been a hot topic from boardrooms to political campaigns for decades, but Sana isn’t waiting for others to solve the problem. Forty percent of their customers are small businesses who couldn’t previously provide healthcare to their employees because of the high costs.” said Shane Rickard, Chief Creative Officer at Harmon Brothers.
“The goal of our partnership is to raise massive awareness of a better way to provide employee benefits—by using technology to reduce costs and even providing direct primary care to their members in select locations. Sana is exactly the kind of company the American healthcare system needs, and we fully expect that in a short time, Sana Benefits will become a universally recognized brand for the way they’re changing a typically bloated and inefficient industry. And we’re excited to help them reach that goal.”
Watch the YouTube video here: https://youtu.be/kFPzzAoICeA
Harmon Brothers’ “Lewis & Clark Company” ad campaign is a humorous imagining of what health coverage would have looked like for explorers Lewis and Clark and their team as they traveled through the wilderness of early America–including yoga classes for mountain men and counseling to help them find their inner mountain child.
CREDITS
AGENCY: Harmon Brothers
CLIENT: Sana Benefits
CREW
Chief Creative Officer – Shane Rickard
Creative Director – James Dayton
Co Creative Directors – Shawn Zumbrunnen, Christian Busath
Director – James Dayton
Dir. of Photography – Byron Kirkland
1st AC – Landon Hill
Producer – Travis Babcock
2nd AC – Ethan Wilson
Gaffer – John Raymer
Best Boy Electrical – Craig Katayama
Key Grip – Al Stoddard
1st AD – Mario DeAngelis
Grip – Shawn Lacy
2nd AD – Corey Cluff
Grip – Jason Walser
Art Director – Kristy Baltezore
Set Construction – Lee Roman
Costumes – Iffer Mitchell
Wardrobe – Rebecca Berry
Key Makeup – Shirele Nestlerode
HMU Assist – Brynn Shipley
Production Assistant – Bryan Bernardi
Production Assistant – Matthew Buckner
Sound Mixer – Josh Miller
Horse/Mule Wrangler – Mike Burns
Pigeon Wrangler – Dylan Tucker
Wolf – Thor
Crafty – Amy Bigler
Script Supervisor – Carolyn Harris, Shawn Zumbrunnen
Teleprompter – Crystal Myler
BTS – Keith Grover
Account Manager – Ben Anderson
DIT – Jake Hahn
CAST
Sickly – Shawn Zumbrunnen
Hawd – Christian Busath
Lewis – Trenton James
Clark – Ben Darby
Mental Health Provider – Isabelly Gonsales
Sidekick – Jason Wixom
Mountain Man – Jesse Parent
Mountain Women – Kate Whitaker
WRITERS
Ryan Powell
Shawn Zumbrunnen
Christian Busath
Shae McCombs
POST
Editors: Jake Hansen & James Dayton
Coloring: James Dayton
SFX & Sound Design: Christian Busath
VFX: Ryan Flake, Taylor Davis, & James Dayton
Graphics: Blake Heywood
Motion Graphics: Hamza Ouaziz