Monday, December 5, 2022

Salt Lake County to Collaborate and Participate in National ‘Arts & Economic Prosperity 6’ Study 

Salt Lake City and Salt Lake County are pleased to announce their participation in Arts & Economic Prosperity 6 (AEP6), the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. Administered by Americans for the Arts, AEP6 will examine the economic impact of the arts and culture in Salt Lake County and 386 additional communities representing all 50 states and the District of Columbia. 

The Arts & Economic Prosperity® series is conducted approximately every five years to gauge the economic impact of spending by nonprofit arts and culture organizations and the event-related spending by their audiences. In 2017, AEP5 documented that the nonprofit arts and culture industry generated $166.3 billion in economic activity (spending by organizations plus the event-related spending by their audiences) which supported 4.6 million jobs and generated $27.5 billion in government revenue. The AEP series demonstrates that an investment in the arts provides both cultural and economic benefits. 

Audience-intercept surveys will be collected from attendees to arts events in Salt Lake City and County from May 2022 through April 2023—in total, the national sample is anticipated to surpass 250,000 surveys. A survey of nonprofit arts and culture organizations will occur from January through April 2023. The national and local findings will be made public in September 2023. At that time, Salt Lake City and Salt Lake County will receive a customized report on the unique economic impact results for the region, including the number of jobs that are supported and the amount of government revenue that is generated by our community’s nonprofit arts industry. 

Americans for the Arts is committed to addressing equity and inclusion as a critical component of the methodology, organizational participation, and collection of data for AEP6 by centering and representing BIPOC (Black, Indigenous, People of Color) and ALAANA (African, Latinx, Asian, Arab, Native American) identifying communities—a segment of the nonprofit arts and culture sector that has been underrepresented in past studies.  

For the first time, AEP6 will require that the local and state research partners collect a portion of audience surveys from attendees at events hosted by arts and culture organizations that primarily serve communities of color. The AEP6 study will establish a benchmark of arts and culture organizations that primarily serve communities of color, and the audiences that attend their events. It will also identify organizations that have a chief executive who identifies as BIPOC/ALAANA. Researchers will use this data to calculate and report on the economic impact of the BIPOC/ALAANA arts sector in each of the participating communities. 

“Salt Lake City has always valued the contributions of Arts and Cultural Organizations to our local economy, a trend contributes to an upward trajectory as a sector”, says Felicia Baca, Executive Director of the Salt Lake City Arts Council. “Our work on the AEP6 study with Salt Lake County will aide us in planning for future arts and cultural events that residents want to enjoy, but also help us better understand the enormous economic impact arts and culture can have.” 

“In Salt Lake County, we are fortunate to have a lively, active arts and culture community and strong public support through the ZAP program and County-owned venues,” says Matt Castillo, the Salt Lake County Arts & Culture Division Director. “The AEP6 information we gather will be invaluable as we plan future support for arts and culture in our rapidly growing and increasingly diverse county. We are pleased to be part of AEP6 and to collaborate with Salt Lake City Arts Council.”  
 
Nolen V. Bivens, president and CEO of Americans for the Arts, commented, “The arts are economic catalysts—strengthening the economy by creating jobs, generating government revenue, and driving tourism. Community is where the arts make a difference, and while the national impact data are impressive, at its core, AEP6 is a local story. I look forward to seeing its results, which will be key in persuading decision-makers that the arts benefit all people in all communities.”  

For more information and a full list of the communities participating in the AEP6 study, visit www.americansforthearts.org/AEP6.  

Press Release
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