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ROOLEE Names Top 12 Candidates in TikTok CFO Search

ROOLEE Names Top 12 Candidates in TikTok CFO Search

Entering the third and final round of their search for a CFO (“Chief Fashion Officer”) via TikTok, Utah-based women’s fashion brand ROOLEE has announced their top 12 candidates. The Top 12 were selected from hundreds of candidates worldwide who submitted TikTok video “applications” for the role of CFO, a paid 6-month position creating TikTok content for ROOLEE that also comes with a host of perks, including a trip for two anywhere in the world and their own branded fashion line. The Top 12 will be flown to Salt Lake City on July 15, 16 & 17 for a final round of interviews by ROOLEE’s selection committee. They’ll spend several fun-filled days creating TikToks at some of Salt Lake City’s most popular attractions including the Utah Olympic Park, where they’ll enjoy Alpine Slides, Extreme Tubing, Freestyle Zip, Airbag Jumps, and more.

The Top 12 candidates, who hail from across the US, include:

  • Jeanette Ramos, @jeanetteandmiaduo, Forest Hill, MD– a radiologic technologist and mom
  • Emmah Mauvorney Leu, @emauvorney, Perrysburg, OH- a photographer, fashion blogger, and current marketing & international business student
  • Noelle Bybee, @noelleandmase, Farmington, UT- a songwriter and former corporate baking manager
  • Lauren Richardson, @laurenvirginiaco, Fort Worth, TX- a mom of 3 and a medical laboratory scientist
  • Claira Spackman, @clairaspackman, St. George, UT- a former florist and current content creator
  • Elizabeth Rich, @justahandmaiden, Palos Verdes, CA- a student studying to become a women’s coach/strategist
  • Shae Hemmert, @shaehemmert, Logan, UT- a wedding, family, and commercial photographer
  • Brittain Kay Steiner, @brittainsteiner, Houston, TX- a soccer coach and mom
  • Lindsay Brooke Thomas, @lindsaybrookthomas, Lehi, UT- a stay at home mom and content creator with a business degree from BYU
  • Abigail Greer, @abigreer, Provo, UT- a freelance videographer and advertising student at Brigham Young University
  • Makenzie Wilson, @makenzieraewilson, Chicago, IL- a new mom and former pediatric ER nurse
  • Annie Paventy, @anniepaventy, Portland, OR- a fashion blogger with a Bachelor’s Degree in Apparel Design & Merchandising from BYU-Idaho

The Top 12 were selected by a judges panel that includes ROOLEE CEO and founder Kylee Champlin, representatives from TikTok and Girl Up, (ROOLEE’s non-profit partner- a United Nations Foundation program supporting gender equity) and Tia Bee Stokes, a TikTok creator, mom, and cancer survivor with more than 2.7 million followers. Candidates were selected based on qualifications such as their ability to produce creative and original content, proficiency with social media platforms (specifically TikTok), the ability to authentically engage, sustain, and mobilize audiences, and the ability to represent and infuse content with ROOLEE’s brand values, including its World of Sisters mission, which seeks to create a world in which girls and women treat each other with kindness, support, encouragement and love. Round 1 of ROOLEE’s CFO search led to a major donation to Girl Up; one dollar was donated for every “ROOLEE CFO” and “GIRLSROOL” hashtag up to $10,000.

The winning candidate will be selected on Saturday, July 17th. For more information and competition guidelines, terms and conditions, visit, @roolee on TikTik, and @roolee on Instagram.