Kicking off Great Outdoors Month, High West Distillery announces today the launch of Prairie Dash, a limited-time mobile game crafted in support of long-time partner and non-profit organization, American Prairie. This launch provides whiskey drinkers and gaming enthusiasts alike with a chance to give back and help conserve the natural habitat of Montana’s Great Plains in a fun, interactive way.
For every game played, High West will donate $1 to American Prairie, up to $50,000, and one lucky player will win a curated, once-in-a-lifetime, Western adventure to the distillery’s homeland, Park City, Utah. Players will compete in a collection of quick-time challenges from the perspective of a pronghorn, North America’s fastest land animal indigenous to the West. During each game, players can use their thumbs to try and reach 61 miles per hour, the speed of the pronghorn, during challenges like clearing debris and slaloming through herds of bison. In addition to competing, High West supporters can also purchase the distillery’s American Prairie Bourbon on highwest.com or through Drizly, with ten percent of the after-tax sales also donated to the bottle’s namesake organization, American Prairie.
“We are committed to celebrating and conserving the beauty and nature of the West, the place we call home. With the launch of Prairie Dash, we’re excited to bring that mission to life and provide both High West loyalists and new brand fans with a chance to take part in the efforts,” said Daniel Schear, General Manager of High West. “American Prairie is truly one of the most fantastic projects of our time, and it’s been an honor to work alongside their team to protect today’s Western habitats for future generations to come. We invite our community to join in on the movement, too, all while enjoying a little friendly competition and sipping on one of our favorites, American Prairie Bourbon.”
With a passion for the culture, heritage, and natural beauty of the American West since the brand’s inception in 2007, High West partnered with American Prairie in 2012 to support the organization on its journey to assemble the largest nature reserve in the lower 48 states. When complete, the Reserve will be approximately 5,000 square miles; larger than Yellowstone, Yosemite and Grand Teton National Parks combined.
“We are excited about this new venture with High West and appreciative of their support of our mission all these years,” said Alison Fox, CEO of American Prairie. “Like us, they are committed to the West’s culture, heritage, and natural beauty and we’re proud to partner with this conservation-minded company.”
As Utah’s first legal distillery since 1870, High West Distillery is best known for its innovative and award-winning whiskey blends including American Prairie Bourbon, Double Rye!, Rendezvous Rye and Campfire, in addition to a newly launched collection of ready-to-drink Barrel Finished Cocktails.
Available to play for the month of June only, the winner of Prairie Dash will be announced in July. One lucky winner and their travel companion will receive a personalized trip out to Park City, Utah and a chance to experience all that makes the Wild West so wonderful. For a chance to win the Prairie Dash, head here to play: race.highwest.com.