Sundesa, LLC—best known as the parent company of BlenderBottle®—is proud to introduce a formal name change to Trove Brands, LLC. The Trove Brands moniker better represents the company’s entire portfolio of pioneering innovations, products, and ever-expanding assets.
“After much soul searching, we landed on a name that encompasses our current brands as well as our commitment to continued creative development. The word ‘trove’ conjures the vision of a treasured collection, while also inferring ongoing discovery. It encompasses who we are as a house of brands, and where we are headed in the future,” said a joint statement from Trove Brands co-founders Steve and Kim Sorensen, who serve as the company’s CEO and COO.
Indeed, Trove Brands is an inspired collection of brands, beginning with BlenderBottle—the brand that revolutionized the portable mixer market. Founded in 2000, BlenderBottle has grown from a home-based startup to a global industry leader, with products available in over 100,000 retail locations across 90+ countries.
Next to market from the company in 2016 was Whiskware®—a forward-thinking line of kitchenware designed to make food prep simple, efficient, and fun. The brand’s unique Dressing Shaker, Pancake Art Kit, and Twist n’ Lock™ Snack Packs have boomed in popularity among kids and parents alike.
In 2019, the company launched the Avana® brand of premium insulated water bottles and tumblers. Avana products feature a unique blend of fashion and innovation, including the highly-praised FreeSip® spout, which enables easy upright sipping through a hidden integrated straw, as well as traditional swigging—an ingenious dual-drink capability.
And in early 2020, the Owala® brand sprang to life, offering fun, functional, and slightly irreverent “water bottles designed exclusively for people who drink water.” Hailed by major media as a hydration must, the Owala FreeSip® bottle earned more than 8,000 five-star reviews in the brand’s first few months of existence and is already sold in virtually every major retailer.
“Even with the astounding growth and success we’ve seen in the past two decades, we’ve truly just begun in terms of the vision, creativity, and capabilities of our team,” said the Sorensens. “What we’ll spearhead next at Trove remains under wraps, but you can be certain we’ll never stop innovating and creating fresh new ways to improve everyday life.”
About Trove Brands
Trove Brands is a privately held house of brands including BlenderBottle®, Owala®, Avana®, and Whiskware®. The company’s patented and best-selling products are designed to simplify and improve everyday life with unexpected innovation, incomparable quality, and aspirational style. Trove’s brands are sold in over 100,000 retail locations across 90+ countries, including Amazon.com and online at blenderbottle.com, owalalife.com, avana.com, and whiskware.com. The Trove Brands global headquarters is located in Lehi, Utah. For additional information, visit TroveBrands.com.