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Downtown Alliance Launches E-Card Incentive for Shopping and Dining in Downtown SLC

Downtown Alliance Launches E-Card Incentive for Shopping and Dining in Downtown SLC

A new Downtown Alliance program gives shoppers “Bonus Bucks” to spend downtown when they buy a Downtown Dollars eCard through Yiftee. The Alliance says the program encourages consumers to shop, eat and gift locally. These digital dollars live on your phone and can be spent at dozens of participating businesses. Purchasers can spend them or gift them to friends and family. Shoppers simply show the eGift card (it’s actually a MasterCard product) on their mobile devices at participating retailers to make a purchase.

“This is a win for people that love shopping, dining and playing downtown and a win for all the participating businesses,” says Downtown Alliance Executive Director Dee Brewer. “For example, when you buy $75 in Downtown Dollars you automatically receive $25 in Bonus Bucks. You can spend that $100 at any of the participating businesses.”  Brewer says the eCard offers different levels of spending with corresponding bonus amounts added at the time the card is purchased.

The Bonus Bucks offer is made possible by a Shop In Utah grant and is available until those grant funds run out.

Brewer says downtown is home to more than 250 restaurants, bars, shops and businesses–many of which you can only find downtown.  “These businesses, that typically serve office workers, event patrons, business travelers and tourists, have lost most of their usual customers during the pandemic. Downtown Dollars are an invitation to everyone to enjoy and support these local businesses.”

You can purchase Downtown Dollars, browse participating businesses and get all the details at