Casey Metzger, Board Chair of the Park City Chamber of Commerce / Convention & Visitors Bureau (Chamber / Bureau), has announced the selection of Jennifer Wesselhoff as the organization’s new President & CEO. Wesselhoff is the President and CEO of the Sedona, Arizona Chamber of Commerce & Tourism Bureau.
Wesselhoff’s appointment follows the retirement of Chamber/Bureau President and CEO Bill Malone, who has led the organization for 21 years.
“The business community is grateful for Bill’s outstanding leadership over his lengthy Park City career,” noted Metzger. “We expect a seamless transition as Bill passes the baton to Jennifer, who has served in a similar position in Sedona for 13 years.”
“Bill is an amazing leader and his shoes will be hard to fill,” Wesselhoff said. “I am honored to succeed him. I look forward to leading the exceptional team Bill has assembled, collaborating with Casey and the dynamic Board of Directors, and joining the Park City community.”
Malone and Wesselhoff have worked together on industry-wide projects over many years aimed at advancing professionalism in destination marketing. Wesselhoff has also served as President of the Destination Marketing Association of the West (DMA West), a role previously held by Malone.
In Sedona, Wesselhoff led the development and adoption of the Sedona Sustainable Tourism Plan, adopted by the Sedona City Council in 2019. The first of its kind in Arizona, the Plan prioritizes quality of life, the preservation of the environment, economic vitality, and the visitor experience. Hundreds of Sedonans and travelers were part of the input process, which also included the Global Sustainable Tourism Council.
“Similar to Park City, Sedona recognizes that a unique natural setting defines our quality of life and economic health,” notes Wesselhoff. “Educating residents and visitors, and advocating for responsible stewardship, including transportation management, is the key to a sustainable tourism plan.”
Malone will remain at the Chamber / Bureau through mid-October, when Wesselhoff will assume the President/CEO role.
The Park City Chamber of Commerce / Convention & Visitors Bureau is working to ensure the local economy rebounds quickly from the worldwide pandemic, maintaining its vibrancy and appeal as one of the premier mountain resort destinations in the world, while continually advocating for its members and championing the Park City brand.