South African-native, Chef Meryl van der Merwe’s debut appearance on QVC last month for her Jafflz® ALL NATURAL TOASTED POCKETS was so deliciously successful that the network has invited her back. Not only did celebrity Chef Emeril Lagasse “crash” Chef Meryl’s segment, but he devoured the Sloppy Joe Jaffle, declaring it was “unbelievable” on air. As a result of his testimonial and the excitement that Chef Meryl’s appearance generated, QVC viewers placed large numbers of orders to devour the top-selling Mac n’ Cheese and Sloppy Joe offerings. Her next appearance is scheduled on November 23, Noon to 3:00 p.m. EST in the kitchen on QVC2.
“It was such a fantastic surprise to have Emeril spontaneously walk on the set to taste Jafflz for the first time,” says Chef Meryl. “As a hugely respected celebrity chef, he lent instant credibility to this all-natural, globally-inspired food product that continues to disrupt the frozen handheld category. It’s exciting that so many QVC viewers now have the opportunity to discover and taste this delicious, accessible product that allows them to eat healthier with premium ingredients and zero artificial preservatives.”
Chef Meryl’s QVC appearance is yielding ongoing new customers daily, and in the meantime, she is launching a series of QVC-inspired Facebook Live segments on Wednesdays at 12:30 p.m. MST on the Jafflz page through December 11, 2019. Facebook viewers can devour her cooking segments featuring various guest appearances and live tastings to savor all six Jafflz flavors – Sloppy Joe, Chicken Enchilada, Ham Egg & Cheese, Indian Veggie Curry, Mach & Cheese, and the new Cheese Pizza.
Founded and produced in Utah, Jafflz is an emerging brand of classic toasted pockets Chef Meryl enjoyed as a child in South Africa. They are currently sold in the frozen sections of 477 stores in Arizona, Southern California, Utah, Texas, and the Midwest. Three hundred ninety one of the stores are Kroger banners (Smith’s, Ralph’s and Fry’s), and others include Sendik’s, Busch’s and Central Market. Exciting, new store partnerships for distribution for 2020 will be announced soon.