Wednesday, February 8, 2023

Blink Fitness shares plans to invest millions in Salt Lake City’s underserved communities

Blink Fitness (Blink), a premium-quality, affordable fitness brand with its unmistakable Mood Above Muscle® philosophy announced today a focused franchise initiative targeting Salt Lake City. 

“We are excited to grow in Salt Lake City and introduce the community to our groundbreaking Feel Good Experience® and body-positive philosophy, which I am confident will resonate throughout the market,” said Todd Magazine, CEO of Blink Fitness. “Blink is changing the game in the affordable fitness landscape. Soon, Salt Lake City residents will no longer need to compromise on the quality of their fitness experience just to get a lower price.” 

Founded in 2011 by the world leader in the luxury fitness segment, Blink is steadfast in its philosophy that there’s more to exercise than just looking good. The brand currently has 140 locations open or in development and has plans for more than 300 company- and franchise-owned Blink gyms in the next three years, including four in Salt Lake City. 

Notably, Blink has signed three major franchise development agreements in recent months, representing nearly 40 units in Sacramento, Boston and Nashville. 

“The current momentum behind our franchise opportunity is only the beginning for Blink,” said Thomas Flaherty, president of franchising at Blink Fitness. “As we set our sights on strategic franchise growth, Salt Lake City is the logical choice due to its booming population. We’re looking to grow in the market with an experienced franchise owner who shares our commitment to our Mood Above Muscle® philosophy and high-quality, high-value mindset.” 

Blink’s franchisees benefit from hands-on operational insights from the brand’s 90-plus company- and franchise-owned locations open today. Additionally, the scale of Blink’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees. Franchisees also gain insights from Blink’s experienced senior leadership team, which includes executives from blue chip brands in retail and hospitality.  

Further differentiating the Blink franchise opportunity is its market-leading technology capabilities and innovations. Its consumer-facing innovations include a first-of-its-kind mobile app that empowers and enables members to exercise anytime, anywhere by providing hundreds of workout videos, including HIIT, strength, yoga, stretching, Pilates, spinning and treadmill classes, as well as guided meditations. Plus, the app offers nutrition advice and recipes. Blink gyms also feature touchscreen Vengo vending machines; the high-tech towel tracking system Towel Tracker; user-friendly kiosks that simplify the sign-up and membership process; and, select locations are equipped with Amazon Lockers. Blink’s commitment to tech-enabled processes streamline day-to-day operations at its locations and empowers staff, referred to as “mood lifters,” to focus on higher-impact member interactions. 

As Blink focuses on franchise expansion in Salt Lake City, the brand is awarding development opportunities to experienced multi-unit groups focusing on diversifying their portfolio with a proven concept well-positioned for growth. 

For more information on Blink’s franchising opportunity, visit

Press Release
Press Release
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