Global gourmet chef to debut her growing food start-up on qvc, wednesday, october 9

Jafflz logo
Jafflz logo
Jafflz logo

With expanded distribution and growing momentum in 2019, Jafflz® is successfully disrupting the frozen handheld category. Jafflz creator Chef Meryl van der Merwe, a native of South Africa who relocated to Park City, Utah 13 years ago, will appear on QVC on October 9, 4:00-6:00 p.m. EST to showcase Jafflz’ top selling Mac n’ Cheese and Sloppy Joe offerings. With their broad appeal, these offerings serve as a great introduction to the “better for you” selection of choices in the freezer aisle. Jafflz are a delicious and accessible way to eat healthier with NO FAKE STUFFZ!

The journey to QVC began nearly one year ago when a talent broker discovered Jafflz and Chef Meryl and was impressed by the innovative, high quality, clean label handheld concept and its variety of flavorful meals and began pitching the brand to QVC. 

“As an emerging brand about to expand into more retail chains and markets, the exposure that QVC will provide is tremendous,” explains Jafflz founder Chef Meryl. “It’s a wonderful opportunity to raise awareness of our wholesome, clean label versions of a classic toasted pocket I knew as a youth. We are providing busy families a super convenient and unique way to enjoy delicious all-natural meals, chock full of clean, premium ingredients with no artificial preservatives.”

Produced in Utah, Jafflz are currently sold in the frozen sections of 477 stores, 391 being Kroger banners (Smith’s, Ralph’s and Fry’s), and others including Sendik’s, Busch’s and Central Market. More store partnerships will be announced soon for 2020. 

For more info or to request Jafflz samples for editorial coverage, contact Hilary Reiter, Redhead Marketing & PR,, 435.901.2071.

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Stuart is the founder, writer and wrangler at several sites including Gastronomic SLC, Utah Now and, The Utah Review; Stuart is a former restaurant critic of more than five years, working for the Salt Lake Tribune and has worked extensively with other local publications from Utah Stories through to Salt Lake Magazine and Visit Salt Lake.