As meeting agendas evolve, the concept of planners infusing meetings with wellness opportunities has truly transformed from ‘optional’ to ‘best practices.’ This month, the Meetings & Events team at the Park City Chamber/Bureau issued a White Paper for planners to make it easy to incorporate wellness opportunities throughout the region. The White Paper, available on the Chamber/Bureau’s website, has been downloaded by planners around the country so many times, it has quickly become one of the most popular meeting planning tools the organization has ever issued.
“Our region is so robust with wellness opportunities,” notes Tonya Sweeten, VP of Meetings & Events for the Park City Chamber/Bureau. “We have long advocated for incorporating these activities when meeting in our area, because wellness is a part of our daily lives in Park City. So we were a little surprised by the overwhelming response to our White Paper. Planners have just loved it and we are excited knowing that they will use our resource as a checklist, whether meeting here in Utah or around the country,” she continues.
The White Paper describes the importance of a meeting’s location in setting a tone for the success. Rather than simply having an ‘experience,’ the Paper encourages planners to aim for ‘transformation’ during the meeting, so that company leaders and attendees look back on the event and agree that the event generated authentic change.
Physical well-being, outdoor recreation, inventive meeting spaces and a focus on self-care (emotional well-being) are all cited in the White Paper as key elements for a ‘transformative’ meeting. Additional topics for planners include Food and Beverage alternatives that are healthy, and the importance of sustainability in the meeting planning choices, so that the meeting is viewed as whole. The White Paper makes it easy for planners to employ partners in the Park City region for each of these valuable areas.
The Incentive Research Foundation (IRF) noted the largest number of net increases in meetings this past year was the inclusion of wellness/well-being components (38%) in meeting programs. The Park City White Paper references opportunities to focus on ‘wellth’ in meetings, a new life currency exemplified by abundance, happiness, purpose, health and joy. Outdoor recreation is regarded as a key component in generating ‘wellth’ and Park City is well-suited to this task, given the majority of meeting attendees come from large cities and benefit from Park City’s rural setting and resources. But it is more than setting that creates ‘transformational travel’ – wellness activities elevate outcomes from mere experiences to emotional victories. Whether meditating with horses at the DeJoria Center, overcoming fears on the high-speed Comet Bobsled at Utah Olympic Park or being led by experts to craft a unique blend at a local whiskey or gin distillery, Park City has memorable and unique challenges to inspire the most discerning and well-traveling meeting attendee. In this context, Park City meetings have the potential to increase confidence, life-lessons and individual and team ROI on a long-lasting basis.
To download the White Paper click the MEETINGS tab at VisitParkCity.com or click HERE.
About Park City, Utah
Park City, Utah is North America’s most accessible mountain recreation destination, located just 25 miles from Salt Lake City International Airport. Park City offers over 100 lodging properties including bed and breakfast inns, condominiums and full-service hotels. Park City is home to Deer Valley Resort and Park City Mountain, and over 400 miles of public trails, which offer endless year-round outdoor recreation possibilities. Boasting nearly 150 palate pleasing bars and restaurants, an abundance of shopping options lining Historic Main Street and the Utah Olympic Park, one easy trip offers a mountain range of activities and amenities for the most discerning visitors and meeting planners. The Park City Chamber / Bureau touts the amenities of the picturesque region in every season, and the region’s hotels and venues are especially well-suited to large groups with meetings needs in the Spring, Summer and Fall seasons.